Welcome to the new toluna.com member community!
Toluna has built and nurtured one of the largest and most diverse qualified online panels in the world. Our proprietary panel-recruitment methods, profiling technologies and management techniques set us apart by ensuring clients’ access to a well-profiled, responsive, high-value community. Our users love our new features, newly streamlined design and user-friendlier navigation — all of which improve the quality of their responses.
The platform we built for our respondent website, www.toluna.com, leverages social media features to maximize member engagement. We actively manage proprietary panel communities around the world, exclusively for marketing and opinion research, and recently launched the next generation of www.toluna.com, our social voting community, where members can interact with other members by offering their own polls and debates.
We receive more than 1 million member votes each day on toluna.com!
Our active Toluna panelists appreciate the social features offered on Toluna.com.
- Members can create personal profiles, launch polls and debates.
- Rate and follow other members
- Earn rewards
- Share their content on sites like Facebook and Twitter.
Toluna’s next-generation social voting community invites members to earn rewards for sharing their opinions.
Members update their profiles frequently, and are rewarded for participating in ‘profile update’ surveys. This provides us with the ability to effectively target respondents for survey research, and provide surveys that are relevant to their demographics, and interests.
Research Benefits
Our focus on creating socially relevant and engaging panel communities enables us to communicate with our panelists on a much deeper level than other panel companies do. The social reward of connecting with other panelists and contributing to debates across a wide range of topics is extremely powerful. Such connections stimulate repeat visits to the site, and increase both the frequency and, more importantly, the quality of responses.
Using our community management expertise, we provide members with technological features that make the completion of tasks like data profiling faster, easier and ultimately more reliable. We’ve also introduced a revolutionary way to provide rewards and incentives to our members with our patent-pending “Gifties.” Members can purchase these virtual gifts after filling out just a few surveys, can give them to others or themselves, and can check back often to see if one of their Gifties may have become real — e.g., if a virtual coffee-shop gift certificate has become valid. Gifties give survey-takers the opportunity to cash in points and earn rewards more frequently.
Reaching Respondents When and Where They Want to Communicate
Toluna’s Mobile App
Toluna.com’s mobile app keep panelists engaged, and keep them coming back. Toluna’s member iPad and iPhone app is available to download for free from the App Store worldwide. The application enables members to create polls in seconds and get answers from the global community straight to their iPad. Users can post polls, publish surveys and opinions directly on social networks.
That’s why we have millions of trustworthy, reliable, active survey-takers in 42 countries around the world. At Toluna, we focus constantly on getting the best possible results for your surveys. Upgrading our community approach to panel management is just one of the ways we achieve that.
