Instant feedback from engaged and knowledgeable customers can be just a few clicks away via your own branded online community via PanelPortal™
Custom panel ‘communities’ can generate insight that goes above and beyond quantitative survey feedback. On-site chatter can be used to get an ongoing sense of customer sentiment, and help foster co-creation. Many worldwide brands benefit from using this Market Research/Web 2.0 approach.
Toluna’s PanelPortal is unique, and can be provided to companies as a fully managed service, or tool that can be self- managed. PanelPortal is built to scale and can accomodate multi-purpose communities easily. More than 120 global firms use PanelPortal’s ‘community’ solution.
Marketers have used branded communities to:
- Access a well-profiled, highly valuable target group literally on-demand. Gather feedback virtually in real-time, without the time and expense of ad hoc profiling.
- Foster collaboration and ‘co-creation’ with customers by “listening” to on-site chatter to maintain a barometer of customer sentiment – especially relevant when experiencing PR challenges.
- Uncover unknown key drivers that would not be discovered via traditional surveys.
- Provide customers with a rich user experience and create brand advocates.
The following types of research can be performed using MROC solutions:
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