Activate your Facebook fansto engage further with your brand
Whether you have one hundred Facebook fans for one million, you still face the same fundamental problems…
You simply don’t know who your fans are, why it is they ‘Like’ you and how closely they match your target customer profiles. So how can you possibly create meaningful, interactive relationships with them?
Now, thanks to Toluna’s PanelPortal Connect, you can turn faceless fans into profiled respondents who can, in turn, deliver valuable business insights – and all without them even leaving facebook.
About PanelPortal Connect
It’s clever: PanelPortal Connect is the integration of PanelPortal – Toluna’s pioneering online panel and community software – within the Facebook platform.
It’s seamless: It enables you to create a community, one that exists purely within your Facebook fan page, to which you can invite anyone on the social network. In one click, they can access your fan page, fill in a registration form and complete their profile information.
It’s easy for you: You can inform, engage and collaborate with them as you like; posting polls, surveys, discussions, blogs, embedding video content for comment, offering incentives for participating in on-site activities, and more!
It’s easy for members: Members can ‘Like’ your page or content, share discussions, recommend friends, see activity streams, and make comments – and are likely to do so since they are in a known environment.
