Results before tomorrow’s morning coffee.
Toluna’s Global Omnibus suite provides the opportunity for companies to obtain nationally-representative consumer data extremely quickly, at a fraction of the cost of a custom study. The Toluna Omnibus can provide up to 5,000 completed interviews, and is both quota-managed (age, gender, region) and the data is weighted to ensure that it is representative of the Internet or census population (depending upon geography).
Omnibus studies are shared cost studies, meaning that multiple clients can ask questions on a single survey. This is an effective means to gather quick feedback cost-effectively and companies use the Toluna Global Omnibus to conduct ‘incidence checks,’ run ongoing ‘tracking’ studies, obtain data for PR, and more.
Data is reported by age, gender, region, marital status, income, education, employment status, internet, household size and the number of children in the household in US Omnibus Studies. For international studies, data is reported by age, gender, region, marital status, income and number of children in the household. Data is delivered in a set of tables in excel.
Product highlights
- Daily field / quick turnaround – We field the Toluna omnibus daily, questions in by 12pm and in field by 4pm. Data is delivered within two days.
- Cost effective – Toluna’s omnibus is the most cost-effective omnibus available in the market.
- Ask 1 – 30 questions – We don’t require clients to purchase a minimum number of questions and limit the number of questions included to 30.
- 1,000 – 5,000 completed interviews – You can choose the number of respondents you wish to reach in increments of 1,000.
- Flexible options – Include ‘targeted’ respondents at low cost, conduct global omnibus studies, obtain data in 2 days, or use our QuickBus! offering to obtain data in 24 hours!
| Geography | Type of Omnibus | Field | Field Schedule |
|---|---|---|---|
| US – 1,000 Completes | Standard Omnibus | Daily field | Eg. Question delivery Monday, 12pm (EST) – data returned Wednesday at 6pm (EST) |
| 2,000 Completes | Daily field | Eg. Question delivery Monday, 12pm(EST) – data returned Wednesday at 6pm (EST) | |
| 3,000 Completes | Daily field | Eg. Question delivery Monday, 12pm(EST) – data returned Wednesday at 6pm (EST) | |
| 4,000 Completes | Daily field | Eg. Question delivery Monday, 12pm(EST) – data returned Friday at 6pm (EST) | |
| 5,000 Completes | Daily field | Eg. Question delivery Monday, 12pm(EST) – data returned Friday at 6pm (EST) | |
| QuickBus!24-hour turnaround | Daily field | Eg. Question delivery Monday, 12pm(EST) – data returned Tuesday at 6pm (EST) | |
| Canada – 1,000 Completes | Standard Omnibus(750 English completes –250 French completes *translations needed) | Daily field | Eg. Question delivery Monday, 12pm(EST) – data returned Wednesday at 6pm (EST) |
| Europe – 1,000 Completes (unless otherwise noted) | UK, Germany, France, Italy, Spain, Austria(500), Belgium (500), Denmark (500), the Netherlands, Norway (500), Sweden (500), Poland (500), Russia, Portugal (500) | Daily field | Eg. Question delivery Monday, 12pm(EST) – data returned Friday at 6pm (EST) |
| Asia-Pac – 1,000 Completes | Japan, China, Australia, India | Daily field | Eg. Question delivery Monday, 12pm(EST) – data returned Friday at 6pm (EST) |
| Latin America – 1,000 Completes | Mexico, Brazil | Daily field | Eg. Question delivery Monday, 12pm(EST) – data returned Friday at 6pm (EST) |
Purchase in ‘bulk’ and save!
Know that you’ll be interested in conducting multiple studies? Purchase ‘Bulk’ packs of the Toluna Global Omnibus and save! Bulk omnibus purchases are billed evenly on a quarterly basis over the course of 12 months.
| 100 questions | Receive a 10% discount |
| 150 questions | Receive a 15% discount |
| 200 questions | Receive a 20% discount |
| More than 200 questions | Let Toluna customize an offering for you |
Need feedback even quicker or have specialized survey needs? The Toluna omnibus is great for companies that need feedback from a representative respondent base quickly, with a limited number of questions to ask.
We can accommodate any and all survey needs with a custom study or in cases where even quicker feedback is needed, use Toluna’s QuickSurveys™ DIY, Web-based service – www.tolunaquick.com.
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