Tracking Studies
Tracking studies comprise more than 28% of overall research spending, and this valuable data is used for benchmarking products and services, advertising awareness and usage. Tracking study data can provide real-time feedback about products, brands and services.
Count on Toluna to provide you with a focused approach to your online tracking studies. We can streamline your market research process and have a team dedicated to managing the precise needs of clients that conduct tracking work with us.
We can conduct full-service projects for clients, or provide sample for internally-managed tracking projects. Our Project Management teams have successfully converted projects from offline, online, and we’ve migrated studies that have been conducted by other providers to the Toluna platform seamlessly.
Our Account Managers have experience in fielding tracking studies that cover the spectrum in terms of industry, and data collection frequency – daily, weekly, monthly, quarterly, or annually. Unlike many data collection firms, much of our executional process has been automated, reducing the possibility for error, or missed deadlines. We have built quality check-points into all aspects of project field and as results are reported in real-time, we can adjust sample outgo/quotas as needed. Experienced Project Managers oversee all aspects of project field.
Work with Toluna on your tracking projects and rest assured that your tracking studies are in good hands.
