Opinions that really matterThat’s why we are the world’s no.1 online research sample provider
Toluna is the world’s leading online panel and survey technology provider. Toluna has developed a unique online community approach to the management of its panels. Through the use of web 2.0-based technology we created the world’s first social voting community site toluna.com, focusing on maximizing panelist engagement to offer increased survey responsiveness and data reliability to our clients.
It’s time to get social!
Welcome to the world’s first online social voting community!
Founded in 2000, Toluna has always been at the forefront of online panel development. Considered as the original creator of the panel ‘community’ concept, Toluna launched its first online panel community in France.
A unique panelist expience that offers much more than just a financial reward! during 2000, with 10,000 active members. Today, the world’s leading research professionals are enjoying consistently reliable data collection and questionnaire programming services delivered through Toluna’s panel community of over 4 million active members in 42 countries across Europe, North & South America and Asia-Pacific.
Toluna.com enables members to…
- Create a personal profile page
- Create polls for the community to answer
- Post polls on their own blog, websites and other social media sites
- See demographic results
- Create and contribute towards debates
- Gain ‘authority’ ratings for their opinions by other members
- Participate in product tests and reviews
- Enter into competitions via their personal management dashboard
Our focus on creating socially relevant and engaging panel communities means we are communicating with our panellists on a much deeper level than other panel companies. The ‘social’ reward of interacting with other panellists and contributing towards debates across a huge range of topics, is an extremely powerful mechanism to stimulate repeat visits to the site and increases the probability of response to surveys delivered to our panellist’s email inbox.
Using our community management expertise, we are able to provide members with technological features designed to make the completion of tasks, such as profiing data faster, easier and ultimately more reliable. For example when joining toluna.com members are reminded whenever they are logged in what profi ling screeners have been completed, what are outstanding and crucially, what needs updating. We are therefore able to offer the most deeply and reliably profiled panellists available. Only with such an immersive understanding of managing online communities and social media development can such information be reliably generated and maintained. Toluna.com is more relevant to members, attracts a huge number of individuals not normally pre-disposed to join an online panel and crucially encourages a deeper sense of involvement from its members.
Toluna…providing more than just online sample In addition to our online sample capabilities, Toluna contiunally develops innovative world-class technology to enable market research organisations, communication agencies and brands worldwide to create surveys, manage panels and build online communities to gain real time customer insight quickly and cost effectively.
Sample and survey solutions that span the research spectrum:
